Social Media & Mobile Solution Strategic Planning Services

• Do you know how to use social media to drive new product adoption such as mobile services?
• Are you using social media & mobile marketing to get ahead of your competitors?
• Will mobile services negatively impact branch cross sales in the future? If so, are you prepared to take full advantage of the Mobile Marketing Channel?

In today's business world, it's all about expanding your reach and achieving a high Return on Relationships (ROR). Providing value for your clients by building a community that make clients want to follow you first, and selling later. Social media is a low-cost, high-value vehicle for you to achieve these goals; however, like any worthwhile project, it requires planning and serious consideration first.

There is more to a corporate social networking strategy then just putting up a page on a popular site and waiting for a reaction. While some institutions are simply throwing money at social and mobile initiatives without a real strategy in place, others are making the shift from tactical to strategic activities by gaining "Social Intelligence."

InfoSight can help you with the strategies and assist in putting the right processes in place to integrate social and mobile solutions into your organization's overall business strategy.

SOCIAL MEDIA CONSULTING

Any corporate social media strategy needs to be aligned closely with corporate marketing initiatives and sales goals. In order for it to be a valuable asset, it also needs to be easily manageable and comply with guidelines, where applicable. Institutions are quickly realizing that they can service and communicate with their loyal customer base, create valuable communities, and extend their sales and marketing reach.

For a well-thought-out social media plan, you will need to consider some strategic questions, such as:

• Augment and complement your existing staff with our compliance experts. Let us do the heavy lifting and save you time.
• Help you understand what assets you have and make sure they map to internal and external compliance.
• Determine your compliance posture prior to the arrival of examiners.
• Get a clean bill of health and attain the ratings you need to reduce the cost of compliance.
• Keep you in compliance with both existing regulations and new ones coming into effect.
• Train and mentor your Information Security and Compliance Officer(s).
• Provide institution-wide customized training for bank staff and their commercial clients.

We'll guide you through the maze of tools and strategies to help you build a strong, effective social community that delivers long-term value. We will develop a forward-looking plan of innovative usages for social media with a focus on areas of importance to you such as commercial lending, retail banking, consumer lending, wealth management/trust and financial services. You can also rest assured, because we will help assure your social media plan will also conform to regulatory requirements and security best practices.

MOBILE SOLUTIONS CONSULTING

Mobile banking is poised to explode. With more than 40 million U.S. consumers currently using the mobile channel, and estimates of 500 million to 1 billion worldwide accessing financial services, there is no doubt mobile requires immediate attention. As mobile banking becomes a part of our everyday lives, it's no longer a question of IF you will be offering mobile services, but WHEN. However, the goal should be to drive incremental revenue, drive product adoption, and create cross-sales opportunities - not just roll-out "me-too" services. Your mobile solutions should be profit centers, not expenses!

For a successful plan, you have to think beyond the immediate implementation and focus on items such as:

• Mobile Marketing that leverages location-based services and video
• Shifting your Rewards Programs away from cards and to mobile devices
• Allowing mobile to assist with Compliance Requirements, such as Security Awareness Programs
• Leveraging mobile for Customer Service
• Attracting new customers & retaining your existing base

We'll guide you through the mobile channel and enable your institution to precisely target your current customers and prospects with customized and relevant offers. Our mobile marketing consulting and platform will enable you to generate loyalty, acquire new customers, up-sell products and much more.

To learn how InfoSight can help you develop and execute your strategic social media and/or mobile marketing plan, contact us today.